Filtering by: Campus Fullerton Remove constraint Campus: Fullerton Department Department of Communications Remove constraint Department: Department of Communications Subject Mass communications Remove constraint Subject: Mass communications
Masters ThesisFrenzel, Lena ViktoriaThe master thesis “Media Richness and Message Complexity as Influencers of Social Media Engagement” seeks to identify the relationship between message complexity, media richness, and its effect on social media engagement. the literature review in this . . .