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AbstractHu, JingUsing an active learning approach to motivate students to learn has been advocated by many educators. It has been an ongoing discussion on whether marketing educators should customize their teaching activities based on the learning styles found in the . . .
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AbstractLu, YingdanCivility is the concept that individuals would realize their responsibilities, rights, engagements and rules when participating in their social life. This paper deals with the concept of civility as split between media civility and public civility. Wh . . .
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AbstractDavison, Ronald A.While urban beaches may be functionally, legally, and administratively identical to parks, social scientists and others typically resist viewing them as parks. This paper offers four reasons—one etymological and three historically contingent—to accoun . . .
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AbstractThianthai, ChulaneeThis study focuses on how urbanization causes change to familial activities among Bangkok teenagers and elderly who live in multi-generational households. Unlike prior research that highlighted the negative effects of urbanization on family relationsh . . .
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AbstractKochhar, GeetaChina is urbanizing rapidly for past few decades. With the drive to urbanize cities rapidly, old urban structures in China are reformed and urban administrative boundaries are re-defined. One of the effects of urbanization is huge demographic shift. O . . .
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AbstractChen, BoyiStudies of overseas Chinese and their communities in early modern Southeast Asia have attracted the attention of many scholars for a long time. However, the question of precisely how these segregated diasporic communities survived by creating their ow . . .
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AbstractSuo, FeiyaChina decided to end its decades-long one-child policy in 2015 and came to an era of two-child policy. This change brought a hot discussion about the new policy among Chinese women; especially, more women of reproductive age become dissatisfied with l . . .
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AbstractJorgensen, Brian K.In this session, four veteran teachers of international marketing shared “jewels” they have accumulated over the years in teaching international marketing in various settings. It is anticipated that the tips provided will, in particular, help those ne . . .
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AbstractDeShields, OscarEmotional intelligence is crucial for success in business. It has been shown to be perhaps more important than technical skills or academic background for leadership (Goleman 1998), group work in business (Druskat and Wolff 2001) and sales (Rozell, Pe . . .
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AbstractAckerman, David S.The findings of Ackerman and Gross (2006) suggest that a moderate amount of choice is desirable in the design of marketing degree programs. The findings show that students want some choice of courses they can take, especially when they are interested . . .
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