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- Creator:
- Arora, Shradha
- Description:
- Blogs have become an increasingly popular source of product information and reviews. The purpose of this study is to examine the factors important to young women in creating their trust towards fashion blogs. The study incorporates blog related trust building factors such as message credibility, curation, usefulness, aesthetics and image credibility along with blogger related factors like source credibility, competency, homophily and social connection. A convenience sample comprising of 97 females was used. Data was collected using an online questionnaire that included questions related to readers’ perceptions of the above mentioned factors and their behavioral intentions. Factor analysis was done to identify underlying blog and blogger related factors while regression analysis was done to test the hypothesis. Results indicated that trust towards a fashion blog by a blog reader is built based on five factors namely blogger credibility, homophily, usefulness, message credibility and image credibility. Competancy and social connection of the blogger were found to have no impact on creation of trust towards the blog. Curation and visual aesthetics of the blog were also found to have no impact on building of trust in the blog reader. Trust was found to have a positive impact on the behavioral intentions of the blog readers, that is, blog readers are likely to revisit the blog, recommend it to their friends, family and purchase the products recommended by the blogger as a result of developing trust towards the blog. Limitations of the study is the sampling method. The blog readers comprising of the sample may not be representative of the general population of blog readers. Blog readers from other age groups, cultural backgrounds can be studied by future researchers. This study has implications for marketers and fashion bloggers. It informs the bloggers about factors that readers look for in a blog to build trust, bloggers can focus on strengthening these factors to increase their followership and marketers of brands can use this information to choose the appropriate bloggers that would be most useful for them to collaborate with.
- Resource Type:
- Thesis
- Campus Tesim:
- Northridge
- Department:
- Family and Consumer Sciences
- Creator:
- Cfir, Ruth
- Description:
- There are 21 Israeli students in this Jewish day school. Some of them v1ill return to Israel after a short period of two or three years, while others will stay in the United States longer. In addition to the problems that other bilingual and bicultural Students have, the Israeli students face unique problems. Since they know that they are temporarily in an American school, they tend to isolate themselves from American students and develop different attitudes towards school. The parents of those students have almost the same problems as their children, although not all of them are aware of the situation; the isolation that they create as parents is a result of their lack of understanding of what the expectations of the school are.
- Resource Type:
- Thesis
- Campus Tesim:
- Northridge
- Department:
- Psychology
15513. Laundryday's
- Creator:
- Rightmer, Nash Lynn
- Description:
- It seems as though it was only yesterday, the first time I held a manual SLR camera, allowing the shutter to capture a bit of light falling on a grey card that lay propped up against the old house. The camera belonged to my stepmother's father who had recently passed away in a lonely town in South Carolina. He was an avid photographer, mainly shooting landscapes that crept into the frame of his 35mm Nikon FE, the same camera he left for me after his belongings were sorted and exchanged through the family hierarchy. The following year, I found myself studying film production and cinematography at California State University, Northridge, and I enrolled in my first black and white photography class. Ten years have passed, and as I look back, I notice that I began to see things differently. Colors and shapes were no longer innocent bystanders to the rhythm and pace of my stride. Light took on new meaning beyond mere illumination. The aesthetics of people and objects in time and space became endless compositional puzzles gesturing to my eager mind. I took my camera with me wherever I traveled. At arbitrary moments, someone or something caught my eye, and a scene laden with emotion unfolded in a way that made sense to me. I could not let these moments pass by unacknowledged, and the camera became a means of making my empathy with those moments tangible. My work reflects the physical and psychological processes of transition. Through introspection and observation, I discover visual nuances within ordinary environments and transform them into tangible, aesthetic objects. I use alternative photographic as well as other non-traditional media to produce honest and enduring images that evoke nostalgia. While the finished work might seem esoteric and subjective, I make it accessible by drawing on common themes, such as loss and love. Emotional pain creates the possibility for empathy, and this condition encourages further reflection and eventually enlightenment. My work explores this heightened awareness and embodies the struggle between obscurity and grace. Throughout my adult life, photography has functioned as a metaphor for my existence, allowing me to reify the ineffable. My relationship with the medium is enduring and has helped me to discover the honesty, authenticity, and integrity of being in the world. Henri Cartier-Bresson devoted his life to these unspeakable moments, and his words resonate within me: "An event is so rich in possibilities that you hover around while it develops. You hunt for the solution and sometimes you find it in the fraction of a second ..."
- Resource Type:
- Thesis
- Campus Tesim:
- Northridge
- Department:
- Art
- Creator:
- Raftery, Peter John
- Description:
- An investigation of the northwestern Channel Islands Platform, using geological and geophysical data including seismic reflection profiles, dart core descriptions, and borehole information, was completed. The primary purpose of the study was to determine the Cenozoic geologic history of the western portion of the northern Channel Islands Platform and surrounding continental shelf. Seismic stratigraphic units, generally corresponding to onshore formations, were established and the stratigraphic relationships, thickness variations, and sea floor distribution of these units were defined. Formations studied range in age from Late Cretaceous through Recent and represent deep basin to subaerial environments. From Late Mesozoic through Oligocene time, marine deposition occurred in a shoaling trench environment, associated with subduction tectonics. During Oligocene time a plate/spreading ridge collision resulted in the extensive subaerial erosion and deposition, which occurred during this period of maximum uplift. In early Miocene time, deep sediment starved basins formed as the result of plate boundary readjustments. These basins received dominantly biogenic sediments (the Monterey Formation) until the end of Miocene time. Clastic deposition (the Sisquoc Formation) followed renewed deformation and uplift. Additional clastic facies occur in the “Pico" and younger units in the study area. Pliocene to Recent depositional features include the large scale on-lap of the north margin of the Channel Islands Platform by units originating to the north. Other depositional features include buried and modern submarine channels, terrace deposits, and modern channel levee deposits. Structural features of the study area include: the major anticlinal fold belt and its associated faults, which trend approximately north 45 degrees west, the Ferrelo Fault zone with Cretaceous to late Miocene (or younger) offset, and the Santa Rosa Fault with Quaternary offset. Dip separation along the Ferrelo Fault zone is evidenced by uplift at the southwestern margin Channel Islands Platform in the study area. Strike-slip motion is evidenced on the Santa Rosa Island Fault where it offsets Quaternary units on Santa Rosa Island and the sea floor. Numerous unnamed faults occur in the region and can be placed in two major groups: those that do not cut the late Miocene unconformity and those that cut the unconformity and in some cases offset the sea floor. Geophysical profiles and dart core descriptions from the Miocene and younger units, particularly in the immediate vicinity of the northern Channel Islands Platform, permit the assignment of seismic reflectors to geologic formations. Unconformities between the Monterey, Sisquoc, and “Pico" seismic stratigraphic units are well defined and may be correlative over a large portion of the study area. The investigation has shown that: 1) deformation in the study area was contemporaneous with known regional tectonic events and (2) that it is possible to correlate onshore formations to seismic stratigraphic units. The investigation has also shown that the northern portion of the Channel Islands Platform is structurally related to the Peninsular Ranges Province. The boundary of the Transverse Ranges and Peninsular Ranges Provinces may be along the north margin of the Channel Islands Platform in the study area.
- Resource Type:
- Thesis and Map
- Campus Tesim:
- Northridge
- Department:
- Geological Sciences
- Creator:
- Monzon, Carlos
- Description:
- This action research explores the question: What does an investigation about an innovative approach to learning mathematics called peer micro-teaching reveal about student engagement and achievement in mathematics? The notion that we learn best when we teach others is nothing new. Neither is the pedagogical strategy of peer teaching. This thesis however, explores the effects that teaching students how to write lesson plans would have on their math scores and engagement levels. Students were explicitly taught how to write a three-phased direct-instruction lesson plan including how to use metacognitive "think alouds" while teaching their peers. Both achievement and engagement were measured using paired sampled t-tests. Achievement and engagement were also measured using qualitative data gathered from open-ended test and survey questions. Results showed a statistically significant increase in achievement and noteworthy growth in engagement. The qualitative findings for achievement displayed a rise in metacognitive thought and ability to express problem solving strategies. Qualitative engagement samples showed students willingness to participate in peer teaching and self-reflection.
- Resource Type:
- Thesis
- Campus Tesim:
- Northridge
- Department:
- Elementary Education
- Creator:
- Kurban, Mark R.
- Description:
- Picosecond rotational correlation times of perdeuterated tempone (PDT) are found in alkane and aromatic liquids by directly using the spectral width of the central electron paramagnetic resonance line. This is done by mathematically eliminating the nonsecular spectral density from the spectral parameter equations, thereby removing the need to assume a particular form for it. This is preferable to fitting a constant correction factor to the spectral density, because such a factor does not fit well in the low picosecond range. The electron-nuclear spin dipolar interaction between the probe and solvent is shown to be negligible for the very rapid rotation of PDT in these liquids at the temperatures of the study. The rotational correlation times obtained with the proposed method generally agree to within experimental uncertainty with those determined by using the traditional parameters. Using the middle line width offers greater precision and smoother trends. Previous work with the central line width is discussed, and past discrepancies are explained as possibly resulting from residual inhomogeneous broadening. The rotational correlation time almost forms a common curve across all of the solvents when plotted with respect to isothermal compressibility, which shows the high dependence of rotation on liquid free volume.
- Resource Type:
- Article
- Identifier:
- 1089-5639
- Campus Tesim:
- Northridge
- Creator:
- Dabbour, Katherine S. and Lampert, Lynn D.
- Description:
- Presented at 2005 LITA (Library and Information Technology Association) National Forum, San Jose, CA, October 1, 2005. and I. Introduction – Definitions – Landscape of metasearching in academic libraries II. Description of the Implementation at CSU Northridge III. Literature Review IV. Results of student assessment V. Results of librarian assessment VI. Conclusion - including impact of portal/federated searching technology on information literacy programs as well as the future of resource.
- Resource Type:
- Presentation
- Campus Tesim:
- Northridge
- Creator:
- Bailey, Claire
- Description:
- Integrated Ocean Drilling Program (IODP) Expedition 317 drilled several sites on the Canterbury Margin. Three of these sites were located on the shelf (U1353, U1351, U1354) and one site on the slope (U1352), forming a west (U1353) to east (U1352) transect across the shelf. This study analyzed the sandy intervals from the Pliocene to Miocene units and compared them with previous petrographic studies and onshore samples from rivers and outcrops to ascertain the key controls on sand sedimentation on the shelf and slope. Thirty-eight offshore samples from Expedition 317 cores recovered at sites U1353, U1351, and U1352 and two onshore samples from the Ashburton River and Blue Cliffs Formation were petrographically analyzed using the Gazzi-Dickinson method of point counting. Sand grains were classified using schemes developed by Bender-Whitaker (2013) and Marsaglia and Nolasco (2016). The variation of composition on the Canterbury shelf and slope can be broken into at least three different petrofacies. The first petrofacies constitutes the entirety of the Site U1353 section and the uppermost units at Sites U1351 and U1352. It is related to a high compositional variability on the shelf, first defined by Bender-Whitaker (2013) in the Pleistocene units at these sites. The second petrofacies is related to a schist provenance signature characteristic of drift sediments deposited on the slope, by way of contour currents, increases in sedimentation rate, and changes in eustasy. This petrofacies, defined by Marsaglia and Nolasco (2016) at nearby Site 1119 as having high mica and higher-grade metamorphic lithic fragment content, is present in onshore outcrops of the Blue Cliffs Formation interpreted by others as drift deposits, and at Site U1352 in an interval with drift-like seismic reflectors. Lastly there is potential unroofing trend related to Miocene initiation and uplift of the Southern Alps at the base of Site U1352. These tectonic events initiated erosion of sedimentary units covering Torlesse, transitional schist-Torlesse, and schist directly onshore of Expedition 317 sites. A high low-grade lithic content and an increased proportion of biotite characterize the sand provenance signature of this potential unroofing sequence, which culminates in quartoze sand.
- Resource Type:
- Thesis
- Campus Tesim:
- Northridge
- Department:
- Geological Sciences
- Creator:
- Fields, Staurt Howard
- Description:
- This study concerns itself with the educational preparation of undergraduate college students in Southern California for professional personnel positions in the same area. The views of personnel administrators and educators were elicited on this vital issue. The hypothesis in this thesis is: personnel administrators perceive educational job requirements for their positions differently than educators in the field of personnel management. Data were collected by questionnaires mailed to 1.035 personnel administrators and 148 educators instructing in the personnel field. A response of approximately fifty per cent was realized from each group. ln addition to the questionnaire, seventy administrators and twenty educators were interviewed in order to validate the results of the mail study. A comparison of the responses from the two groups was made, using the "z" test. This statistical technique compared the importance attached to specific educational subject areas by each group to deter.!ne whether or not they differed. The analysis in this investigation revealed significant differences between the perceptions of the two groups notably, personnel management subjects were considered more important to the undergraduate students by personnel administrators. while educators placed more emphasis on general education subjects. Tests for relationship between certain characteristics of the respondents in eaeb sample and their opinions regarding curriculwn content were conducted. Chi-square was used for this purpose, and in moet cases relaticmships did not exist.
- Resource Type:
- Thesis
- Campus Tesim:
- Northridge
- Department:
- Business Administration
15520. Mathematics seminar course
- Creator:
- Pappas, Harry James
- Resource Type:
- Thesis
- Campus Tesim:
- Northridge
- Department:
- Mathematics