The tourism industry has suffered significant losses since the outbreak of COVID-19, which began in China in late 2019, although it has been under control in China since March 2020. As the largest city in China, Shanghai can be utilized as an example . . .

Along with the rapid growth of advanced mobile technology, the advancement of interactive technology has recently received more attention. Unlike generalized mobile applications, interactive mobile applications solely focus on interactive functions fo . . .

The contemporary hotel industry is marked by a new concept, namely, the boutique hotel idea, which has changed the focus of the sector from services to experiences. The provision of personalized services and exceptional experiences form the basis for . . .

Hospitality industry recruiters visit hospitality programs in search of candidates who can demonstrate technical acumen in service management and data analytics; however, it is reported that employers are prioritizing candidates who can demonstrate pr . . .

This study aimed to investigate the satisfaction of tourists from Asia, Europe, and America with their visits to Myanmar (formally known as Burma). The survey was conducted in Myanmar, predominantly in the cities of Yangon and Myeik, using questionnai . . .

Current types of measurements such as employee surveys aim to measure employee satisfaction which aids in measuring leadership teams. Other measurements include leader evaluations which measures an individual’s performance. However, leader evaluations . . .

As the hospitality industry has evolved, hoteliers have been developing and implementing innovative practices to attract customers. As a key component of marketing strategies, promotions drive sales by reinforcing customers’ sense of gratification. In . . .