Filtering by: Campus Pomona Remove constraint Campus: Pomona Department Department of Economics Remove constraint Department: Department of Economics Resource type Abstract Remove constraint Resource type: Abstract
Student ResearchFeminism, Women's Attitudes Toward Fitness and Fitness Engagement, and Purchase Intentions of Fitness DeviceMirzaeiramin, MahtaThis research investigates how feminism influence women's decision to engage in fitness activity and purchase intentions of a fitness device. Drawing on the literature in women, sexuality, and health as well as marketing, this research proposes that f . . .