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Filtering by: Campus San Marcos Remove constraint Campus: San Marcos Department Business Administration Remove constraint Department: Business Administration Collection Thesis Remove constraint Collection: Thesis

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  • Dn39x189j?file=thumbnail
    Ellison, Christopher
    This analysis provides insight into the viability of the INI Universal Propane Adapter Kit (UPAK™) in the household consumer market, both domestically and on an international platform. It was important to distinguish profitability within the market an . . .
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    Alaghehband, Afsoon
    A team at Hawthorne Cat recently enlisted a group of five students from the California State University San Marcos (CSUSM) Fully Employed Masters of Business Administration (FEMBA) program to conduct research on the backup power generation system mark . . .
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    Myers, Andrew
    This executive report provides a top-level summary of the more comprehensive report submitted by the INI Power Project Team. The purpose of this report is to provide the reader with basic insight into the findings on upcoming environmental regulatory . . .
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    Josephsen, Abigail
    Company X, a nonprofit data-driven journalism company, is looking to diversify into the arena of data analysis or selling of aggregated datasets. Market research via company analysis and personal interviews was conducted to determine whether it was fe . . .
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    Stephan, Paul
    What is the optimal position and applicable strategy to maximize ItsPayd’s desirability (valuation) when consolidation and target acquisition opportunities present themselves as their industry matures? Determining the answer to this question is one of . . .
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    Morgans, Scott
    The probiotics industry is a booming industry, expecting to grow an additional 38% by the year 2021. Under the Food and Drug Administration regulations the majority of probiotics are marketed as dietary supplements. This categorization of dietary supp . . .
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    Wilson, Dana
    In this thesis, I will discuss the details of my internship and the project we were assigned. I will also discuss my experiences and how they relate to my cultural expectations, global competencies, and academic training. In order to discuss my cultur . . .
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    Martin, Alycia
    This project was conducted in an entertainment company, analyzing vCPU data for the internal AWS private cloud. The paper contains an overview of the company, the department, the student's learning, and the MBA courses that gave her the knowledge to c . . .
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    Reyna, Robert
    What are the benefits of having a cigar lounge in the inner city? Sanctuary Cigar lounge offers a place for professional people to come and relax after a long day at the office. It has a back room for people to come in and have meetings to socialize t . . .
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    Pascua, Michael
    The craft beer industry has provided a significant boost to Southern California’s rising economy. With a diverse and sophisticated selection of craft brews, Southern California has generated billions in revenue directly from the sales of craft beer. I . . .
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    Berkley, Joshua
    Barriers to entry are low in the automotive LiDAR segment. Power of buyers and suppliers has yet to be determined in the automotive LiDAR world. Substitute products can also pose as complements due to the market trend toward sensor fusion. Rivalry is . . .
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    Roering, Daniela
    The report was commissioned to portray results and recommendations regarding the development of an effective marketing strategy for the start-up company Ground 2 Table within the CSUSM capstone project. I was assigned to help implement a marketing pla . . .
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    Reyes, Klarisa
    The hospitality/hotel industry has always been and will continue to be driven by customer revenue. To sustain its growth, it is crucial that hotel operators use their current data to better understand their customers as a benefit for success. Accordin . . .
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    Kuehn, Rachel
    Within the next 15 years, demand for air travel in Southern California is predicted to surpass the capacity of its airports. This report is the third in a series of Master’s projects focusing on the construction of a new Southern California Internatio . . .
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    Lucido, Jerome
    Alpas Athletix is a startup company from San Diego, CA founded by Kathy David. Later in 2019, Alpas Athletix intends to launch its first product: a patented strapless sports bra. Following the company's values, Alpas Althletix is interested in impleme . . .
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    Ogunjumo, Oluwabanke
    All over the world, among other factors that impact business performance, many businesses depend on customers for growth. Clients differ based on their needs and a client can be a government agency, individuals or other businesses. Over the years, the . . .
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    Mezzanatto-McNair, Shana
    Executive Summary Indonesia, an emerging market, has the attention of the global economy. Being a part of the ASEAN (Association of South East Asia Nations) the economic growth has been remarkable in all regions. Many foreign investors and start-ups h . . .
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    Snowden, Elizabeth
    New Village Arts is a non-profit theater located in Carlsbad, California. This capstone project is a report and analysis which provides recommendations about what they should do to tell their story accurately, enthusiastically, and authentically, to g . . .
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    Sandoval, Eric
    This research project presents analysis of business opportunities for the Northrop Grumman RQ-4 Global Hawk. The Global Hawk is an Intelligence, Surveillance and Reconnaissance Unmanned Aerial Vehicle. With over 20 years of service to the United State . . .
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    Carballo, Joe
    From its inception in 2006, Thermo Fisher Scientific was a powerhouse, encompassing Fisher Scientific which was founded over a century ago in 1902, and Thermo Electric co-founded in 1956. Even though the company’s revenue has been rising for a decade, . . .
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    Villegas, Tatiana
    As part of our international business program, we were placed in an international internship for two weeks in Singapore. Our thesis explores the economic standing of Singapore specifically the various economic drivers in terms of trade while focusing . . .
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    Do, Anh
    In the summer of 2018, my International Experience for International Business students of CSUSM’s MBA program was conducted in the United States. The program was almost two months, and I had the pleasure of working for ExxonMobil Corporation, located . . .
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    Barcellos, Romulo
    Hawthorne Cat, the regional Caterpillar dealership in the San Diego and Pacific area, in collaboration with California State University – San Marcos, College of Business have agreed to conduct a customer loyalty study for the company’s Service and Par . . .
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    Fields, Jalen
    The purpose of this thesis is to implement the various skills and techniques learned while studying in the Master of Business Administration program taught at California State San Marcos. This report analyzes Singapore, and potential opportunities tha . . .
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    Barnhart, Derek
    The growth in data and the ease of access to it has allowed Decision Logic (DL) to build a powerful database. This has enabled them to create their core product and gives them the potential to create other products. The overall objectives of the resea . . .
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    Wang, Yanlin
    In this research, I analyze pilLovetalk, an online retailer boutique who provides customers with home products such as pillows, aprons with inspiring slogans as a way to help customers decorate their homes with positive energies to deepen their faith. . . .
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    Kaminski, Casey
    This project is a result of an agreement that was made between California State University San Marcos (CSUSM) and TERI Inc. to provide a product improvement plan for TERI’s Special Needs Life Quality Coaching (SNLQC) program. This team was presented t . . .
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    Kakulavaram, Ram
    A data breach occurs when an individual’s name and medical/financial records are potentially put at risk. Antiquated laws, malicious or criminal attacks, system glitches, and human error are all factors that put individuals’ personal data at risk. Org . . .
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    Miller, Neal
    The California State University – San Marcos, College of Business collaborated with a local Caterpillar dealer, Hawthorne Machinery Company to initiate a consumer study as it pertained to their Hydraulic Parts and Services business sector. Hawthorne M . . .
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    Li, YiWen
    Audit Statement The project purpose is to examine leadership effectiveness by way of Generally Accepted Leadership Principles (GALP); wherein are eleven control points: Vision, Mission, Core Values, VAC, Lead Self, Meaningful Engagement, Empathy, Bloc . . .
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    Frazier, Heather
    The success of a business can be measured according to multiple different channels: financial management, operational efficiency, and organizational development. It’s unfortunate that many businesses in the hospitality industry (hotels, restaurants, r . . .
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    Frazier, Aaron
    Many students going through the MBA program do not know where to start when coordinating and completing their culminating capstone project. This can be very daunting and should be addressed in a manner that will guide students through the capstone pro . . .
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    Mobasseri, Rena
    This analysis will explain that company culture is the accepted norms within an organization such as shared values, beliefs or motives. Company culture also determines how internal and external members view a company, such as the image it portrays to . . .
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    Lendvai, Liliane
    In the summer of 2017, the International Business students of CSUSM’s Specialized Accelerated MBA program conducted internships in Germany. The program was four weeks in total, and I had the pleasure of working for abas ERP, headquartered in Karlsruhe . . .
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    Chen, Shen
    Benefits from the growth of new middle class, the development of Chinese sports market had provided a great investment opportunity for the Upper Deck company. It is a good time, now, for the company to enter the Chinese market and increase influence a . . .
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    Eisiminger, Robert
    Traveling abroad is an experience that forces a person to grow and look within themselves. Traveling and working with a business will get the benefits of both factors, personal and professional growth. Learning from different cultures and getting diff . . .
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    Capozzi, Gina
    This is the fourth and final phase of the Southern California International Airport Exploratory Study for the California State University San Marcos Fully Employed MBA Program. The main goal of this project was to identify stakeholders, facilitate a d . . .
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    Huynh, Thu
    Technology is perpetually disrupting and changing the view of many industries from conventional communication into the age of financial services, typically in the banking and finance environment in the United States. In tradition, most banks and finan . . .
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    Smith, Justin
    The birth of the craft beer community in San Diego is a study in comradery, collaboration, innovation, and personality. The facets of this tightly knit industry, from its chance beginnings to its remarkably powerful presence today, weave a unique thre . . .
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    Dave, Harikrishna
    The craft beer craze is on the rise and is quickly spreading throughout the nation. The phenomenon of people paying top shelf prices for small batch specialty beer has been around since the 1980’s but has built up a large following in recent years. A . . .
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    Sullivan, Tim
    The Del Mar Fairgrounds, managed by the 22nd District Agricultural Association (22nd DAA), is a multi-use facility run with the vision of promoting agriculture, education, entertainment and recreation. It is a cultural hub which is home to popular eve . . .
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    Joergensen, Bergitte
    Today, Aqua Sphere and MP Michael Phelps are present on several social media platforms. They are managing many accounts and want to get an overview of what competitors are doing on social media, what posts are popular on both their own accounts and co . . .
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    Aberegg, Katherine
    Storage industry related market research into San Antonio and New Orleans. Responsibilities of the assignment include collecting data, analyzing self-storage supply and demand, and conducting market research into each city. The data points collected f . . .
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    Warren, Trenton
    From the time I first arrived in Europe to the time I hopped back on the plane to the United States, I can say I changed as a person and I changed for the better. I got to see what it was like to live in Europe for five weeks. I met numerous amounts o . . .
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    Romero, Natalee
    The purpose of this research paper is to facilitate a marketing campaign analysis of Tri - City Medical Center’s local competitors. By focusing on those hospitals that are similar in demographical population and are within the San Diego County lines, . . .
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    Froning, Luke
    Many people travel abroad looking to be successful in business. Someone might get offered a job in another country for a lot of money, but the truth is that a majority of people traveling for business to a foreign country fail. The reason for people f . . .
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    Halldorsdottir, Solveig
    Managing the diverse workforce in a global environment requires adaptation of organizations policies and practices to the differences among countries and cultures. In this project, employment laws and employer responsibilities are identified for key t . . .
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    Contreras, Bethany
    Like most institutions of higher education, CSUSM operates under a decentralized purchasing system for stationary items which the university calls the “Procard Program”. Under the Procard Program, each department is granted the independent ability to . . .
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    Ross, Aaron
    Adacio Inc. is a game development company that produces a board game, Latice, as well as mobile application games. The company currently has one board game in production with two mobile device gam es in development. Adacio Inc. currently has significa . . .
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    Millar, Marvin
    This paper is part of a due diligence exercise being conducted by Mesa Secure, LLC and an investment firm, Corbel Structured Equity Partners. The target company is INI - Power which sought invest ors to help them move forward in the Department of Defe . . .