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  • Sf268560k?file=thumbnail
    Barcellos, Romulo
    Hawthorne Cat, the regional Caterpillar dealership in the San Diego and Pacific area, in collaboration with California State University – San Marcos, College of Business have agreed to conduct a customer loyalty study for the company’s Service and Par . . .
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    White, Kelly
    This paper analyzes the business environment of Singapore and includes an industry analysis of the vending machine industry in the United States and Singapore. The paper is also about my international experience traveling through four Southeast Asian . . .
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    Josephsen, Abigail
    Company X, a nonprofit data-driven journalism company, is looking to diversify into the arena of data analysis or selling of aggregated datasets. Market research via company analysis and personal interviews was conducted to determine whether it was fe . . .
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    Fields, Jalen
    The purpose of this thesis is to implement the various skills and techniques learned while studying in the Master of Business Administration program taught at California State San Marcos. This report analyzes Singapore, and potential opportunities tha . . .
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    Mohasesi, Tiffany
    The purpose of this thesis is to highlight our experience working for an international company in Malaysia. The goal of the thesis was to develop a marketing strategy for a biotechnology company to expand their business in a newer industry. Within thi . . .
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    Barnhart, Derek
    The growth in data and the ease of access to it has allowed Decision Logic (DL) to build a powerful database. This has enabled them to create their core product and gives them the potential to create other products. The overall objectives of the resea . . .
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    Stephan, Paul
    What is the optimal position and applicable strategy to maximize ItsPayd’s desirability (valuation) when consolidation and target acquisition opportunities present themselves as their industry matures? Determining the answer to this question is one of . . .
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    Wang, Yanlin
    In this research, I analyze pilLovetalk, an online retailer boutique who provides customers with home products such as pillows, aprons with inspiring slogans as a way to help customers decorate their homes with positive energies to deepen their faith. . . .
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    Beaver, Catherine
    A detailed analysis of Company X's overall brand perception.
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    Kaminski, Casey
    This project is a result of an agreement that was made between California State University San Marcos (CSUSM) and TERI Inc. to provide a product improvement plan for TERI’s Special Needs Life Quality Coaching (SNLQC) program. This team was presented t . . .
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    Loonia, Jyoti
    The internal appraisal of Tri-City displays a long-standing hospital with robust number of services, healthy financials, and strong relationships due to efforts and established tradition in the community
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    Morgans, Scott
    The probiotics industry is a booming industry, expecting to grow an additional 38% by the year 2021. Under the Food and Drug Administration regulations the majority of probiotics are marketed as dietary supplements. This categorization of dietary supp . . .
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    Kakulavaram, Ram
    A data breach occurs when an individual’s name and medical/financial records are potentially put at risk. Antiquated laws, malicious or criminal attacks, system glitches, and human error are all factors that put individuals’ personal data at risk. Org . . .
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    Miller, Neal
    The California State University – San Marcos, College of Business collaborated with a local Caterpillar dealer, Hawthorne Machinery Company to initiate a consumer study as it pertained to their Hydraulic Parts and Services business sector. Hawthorne M . . .
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    Ryglewicz, Lorraine
    Based on the inaugural performance of Exiled Voices, research was conducted on where and how to expand the program to additional counties in the United States.
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    Chavez, Timothy
    A survey was designed and sent to a large portion of's (AGC) email database of site visitors. The team analyzed the responses and created recommendations for AGC. We also did a thorough financial review and created several financial re . . .
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    Mattox, Lucas
    A study of the attitudes and behaviors of video game live streaming viewers.
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    Mandrapa, Mladen
    Economic and Fiscal Impact Analysis of upcoming projects in and around Old Town, Temecula. IMPLAN Online modeling software was used for impact projections.
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    Li, YiWen
    Audit Statement The project purpose is to examine leadership effectiveness by way of Generally Accepted Leadership Principles (GALP); wherein are eleven control points: Vision, Mission, Core Values, VAC, Lead Self, Meaningful Engagement, Empathy, Bloc . . .
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    Cronin, Arthur
    For my international experience, I was assigned to EXXETA AG, a management and IT consulting organization headquartered in Karlsruhe Germany. I was tasked with creating a social media marketing plan that would be used by marketing for the dual purpose . . .
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    Wilson, Dana
    In this thesis, I will discuss the details of my internship and the project we were assigned. I will also discuss my experiences and how they relate to my cultural expectations, global competencies, and academic training. In order to discuss my cultur . . .
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    Martin, Alycia
    This project was conducted in an entertainment company, analyzing vCPU data for the internal AWS private cloud. The paper contains an overview of the company, the department, the student's learning, and the MBA courses that gave her the knowledge to c . . .
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    Djerf, Devin
    The purpose of this report is to provide an explanation of my international experience and what I have learned from the immersion in a German company. I will explain about the culture in Germany, how sustainable the company and country as a whole are, . . .
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    Sahan, Can Deniz
    As an international student, I researched how to start a trading company in the US with OPT permit and worked on strategic planning process of my business idea.
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    Frazier, Heather
    The success of a business can be measured according to multiple different channels: financial management, operational efficiency, and organizational development. It’s unfortunate that many businesses in the hospitality industry (hotels, restaurants, r . . .
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    Frazier, Aaron
    Many students going through the MBA program do not know where to start when coordinating and completing their culminating capstone project. This can be very daunting and should be addressed in a manner that will guide students through the capstone pro . . .
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    Barnes, John
    This paper utilizes a plethora of resources to evaluate the cyber security firm IKANOW’s position in the market.
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    Walton, Matthew
    Comprehensive analysis of International Experience working with German company and observing difference in company culture. Includes industry analysis on emerging financial technologies.
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    Mobasseri, Rena
    This analysis will explain that company culture is the accepted norms within an organization such as shared values, beliefs or motives. Company culture also determines how internal and external members view a company, such as the image it portrays to . . .
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    Meng, Ji
    Heather and I (hereinafter referred to as ‘our team’) were assigned to work with RAR Hospitality (RAR), a leading player in the hospitality industry in North America. We observed two Hotels under RAR management to find the best practice they can use i . . .
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    Lendvai, Liliane
    In the summer of 2017, the International Business students of CSUSM’s Specialized Accelerated MBA program conducted internships in Germany. The program was four weeks in total, and I had the pleasure of working for abas ERP, headquartered in Karlsruhe . . .
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    Chen, Shen
    Benefits from the growth of new middle class, the development of Chinese sports market had provided a great investment opportunity for the Upper Deck company. It is a good time, now, for the company to enter the Chinese market and increase influence a . . .
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    Eisiminger, Robert
    Traveling abroad is an experience that forces a person to grow and look within themselves. Traveling and working with a business will get the benefits of both factors, personal and professional growth. Learning from different cultures and getting diff . . .
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    Reyna, Robert
    What are the benefits of having a cigar lounge in the inner city? Sanctuary Cigar lounge offers a place for professional people to come and relax after a long day at the office. It has a back room for people to come in and have meetings to socialize t . . .
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    Capozzi, Gina
    This is the fourth and final phase of the Southern California International Airport Exploratory Study for the California State University San Marcos Fully Employed MBA Program. The main goal of this project was to identify stakeholders, facilitate a d . . .
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    Huynh, Thu
    Technology is perpetually disrupting and changing the view of many industries from conventional communication into the age of financial services, typically in the banking and finance environment in the United States. In tradition, most banks and finan . . .
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    Pascua, Michael
    The craft beer industry has provided a significant boost to Southern California’s rising economy. With a diverse and sophisticated selection of craft brews, Southern California has generated billions in revenue directly from the sales of craft beer. I . . .
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    Smith, Justin
    The birth of the craft beer community in San Diego is a study in comradery, collaboration, innovation, and personality. The facets of this tightly knit industry, from its chance beginnings to its remarkably powerful presence today, weave a unique thre . . .
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    Dave, Harikrishna
    The craft beer craze is on the rise and is quickly spreading throughout the nation. The phenomenon of people paying top shelf prices for small batch specialty beer has been around since the 1980’s but has built up a large following in recent years. A . . .
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    Sullivan, Tim
    The Del Mar Fairgrounds, managed by the 22nd District Agricultural Association (22nd DAA), is a multi-use facility run with the vision of promoting agriculture, education, entertainment and recreation. It is a cultural hub which is home to popular eve . . .
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    Feng, Shi
    Bella Vado has two general product groups. One is food product and then the other is body products. The company needs to determine a path to grow to the body product and determine how to do it. After body products market researching, we defined our ta . . .
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    Berkley, Joshua
    Barriers to entry are low in the automotive LiDAR segment. Power of buyers and suppliers has yet to be determined in the automotive LiDAR world. Substitute products can also pose as complements due to the market trend toward sensor fusion. Rivalry is . . .
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    Samimi, Amirmasoud
    Kelar Pacific Company has been trying to increase sales through social media without interacting any sales person, therefore they need a good social media plan and analysis to help customers know about the services and products the company provides.
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    Roering, Daniela
    The report was commissioned to portray results and recommendations regarding the development of an effective marketing strategy for the start-up company Ground 2 Table within the CSUSM capstone project. I was assigned to help implement a marketing pla . . .
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    Naji, James
    Truax Management group has made it a priority to focus its efforts in Old Town Temecula, California area by pushing for a “live-work-play” atmosphere. Presently, Old Town Temecula can be found lacking in certain retail areas, and with further planned . . .
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    Joergensen, Bergitte
    Today, Aqua Sphere and MP Michael Phelps are present on several social media platforms. They are managing many accounts and want to get an overview of what competitors are doing on social media, what posts are popular on both their own accounts and co . . .
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    Aberegg, Katherine
    Storage industry related market research into San Antonio and New Orleans. Responsibilities of the assignment include collecting data, analyzing self-storage supply and demand, and conducting market research into each city. The data points collected f . . .
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    Warren, Trenton
    From the time I first arrived in Europe to the time I hopped back on the plane to the United States, I can say I changed as a person and I changed for the better. I got to see what it was like to live in Europe for five weeks. I met numerous amounts o . . .
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    Romero, Natalee
    The purpose of this research paper is to facilitate a marketing campaign analysis of Tri - City Medical Center’s local competitors. By focusing on those hospitals that are similar in demographical population and are within the San Diego County lines, . . .
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    Froning, Luke
    Many people travel abroad looking to be successful in business. Someone might get offered a job in another country for a lot of money, but the truth is that a majority of people traveling for business to a foreign country fail. The reason for people f . . .