This study examines social comparisons of possessions-what happens when a consumer discovers that someone has a better product or brand. We focus especially on the feelings generated by such comparisons. The feelings of consumers toward social compari . . .

Universities use diverse informants to evaluate teaching effectiveness and student learning. Professors evaluate students before and/or after instruction. Students evaluate their instructors, and also may evaluate other students (student peer evaluati . . .

The authors analyze the publications of four major marketing journals on the basis of their diversity relative to each other, against their mission statements, and over time. One important finding is that the journals that make no claim to diversity t . . .

The purpose of this study is to assess the impact of self-efficacy and intelligence on performance on examinations. As reported by Gist (1987), an experience of mastering a task or ability (e.g., examination) is one way to influence self-efficacy. Thi . . .

This study examines the effects of free choice and enjoyment of activities on perceptions of free time. The study focuses on subjects' perceptions of the amount of free time available to them, perceptions of time pressure, and perceptions of time depr . . .

This study examines whether there are differences in consumers’ shopping behavior and product prices in grocery stores due to cultural orientation. The study uses a field setting in Southern California, comparing samples of American and Chinese cultur . . .

This inquiry examines what was learned by a U.S.-born, U.S.based marketing scholar while teaching abroad in Mexico. Data indicate that the researcher's experience can be characterized as being both highly gratifying and deeply disheartening. Data furt . . .

This study is an exploratory inquiry into the perceptions of university faculty regarding two forms of teaching evaluations, student evaluations of teaching (SET), and peer observation reports (POR). Which, if either, better assesses the quality of in . . .

The significance of volunteering for both individuals and society has lead to numerous studies on this behavior across the social sciences. However, virtually no prior research has evaluated how and to what extent organizations can effectively encoura . . .

Students with various backgrounds and conditions can benefit from special nurturing and support. Discussed are the cases of international students. students on the autistic spectrum, first generation college students, and students with learning disabi . . .