Using an active learning approach to motivate students to learn has been advocated by many educators. It has been an ongoing discussion on whether marketing educators should customize their teaching activities based on the learning styles found in the . . .

In this session, four veteran teachers of international marketing shared “jewels” they have accumulated over the years in teaching international marketing in various settings. It is anticipated that the tips provided will, in particular, help those ne . . .

Emotional intelligence is crucial for success in business. It has been shown to be perhaps more important than technical skills or academic background for leadership (Goleman 1998), group work in business (Druskat and Wolff 2001) and sales (Rozell, Pe . . .

The findings of Ackerman and Gross (2006) suggest that a moderate amount of choice is desirable in the design of marketing degree programs. The findings show that students want some choice of courses they can take, especially when they are interested . . .

Undergraduate students today tend to enter marketing courses with a strong preference for structure and little recepliv~y to broad, open-ended challenges that require tolerance for ambiguity (Ackerman, Gross, and Perner, 2001). Yet, marketing challeng . . .

Emotional intelligence (EI) is defined as the “ability to perceive emotions, to access and generate emotions so as to assist thought, to understand emotions and emotional meanings, and to reflectively regulate emotions so as to promote both better emo . . .

In his classic book The Marketing Imagination, Levitt (1986) stated that organizational success is predicated on the use of the marketing imagination and generation of creative ideas. As creativity is a sine qua non for organizational growth and succe . . .

Studies have found procrastination to affect most undergraduate students regardless of ethnicity, age, or gender (e.g., Kachgal et al. 2001). Though procrastination may relieve stress in the short-term, it also causes stress. Students worry about thei . . .

This special session is about traversing various boundaries in marketing education, with the purpose of providing insights and directions for future research. Marketing education is offered in diverse environments and settings and to students from a w . . .

Using an active learning approach to motivate students to learn has been advocated by many educators. It has been an ongoing discussion on whether marketing educators should customize their teaching activities based on the learning styles found in the . . .