AbstractHanspal, SavitaPresentation by Roechrich, Henry, Anderson, Beverlee, Grabanski, Julie, and Hanspal, Savita at The Art and Science of Marketing Education 2015 Annual Fall Conference September 16-18, 2015, San Juan, Puerto Rico
AbstractShankweiler, JimPresentation by Beverlee Anderson, Ryan Eanes, Adriane Grumbei, Kristy McManus and Jim Shankweiler at 22nd Annual Marketing Management Association Fall Educators’ Conference September 20-22, 2017, Pittsburgh, Pennsylvania
ArticleAnderson, BeverleeThe goal of most organizations is to survive. Recent years have seen the demise of many once thriving organizations. The reasons for their demise are varied, but most can be attributed to the changing competitive landscape. Many organizations recogniz . . .
AbstractStewart, KristinPresentation by Beverlee Anderson, Glen Brodowsky, Vassilis Dalakas, Rebecca Perren, and Stewart, Kristin at 41st Annual Conference of the Marketing Educators’ Association (MEA) held at Bahia Resort Hotel, San Diego, California April 6-8, 2017