AbstractAckerman, David S.This special session is about traversing various boundaries in marketing education, with the purpose of providing insights and directions for future research. Marketing education is offered in diverse environments and settings and to students from a w . . .
AbstractA Cross-Campus Approach to Online Education: A Collaborative Faculty-Driven Approach to Redesigning Principles of MarketingCelly, KirtiPresentation by Glen H. Brodowsky, Susan Cadwallader, Vincent Carter and Kirti Sawhney Celly at 2014 Annual Conference Marketing Educators’ Teaching Challenges and Career Opportunities in San Jose, California April 24-26, 2014
PresentationBrodowsky, GlenPresentation by Beverlee Anderson and Glen Brodowsky at the Marketing Management Association Spring Conference in 2015
ArticleAnderson, Beverlee B.Marketing managers need to analyze markets, competitors, and consumers to create, monitor, and adapt marketing strategy. The amount of data available for these analyses is increasing exponentially. Much of the data to be analyzed is secondary data. Th . . .