ArticleDalakas, VassilisWhile guest speakers have a lot to offer, the traditional format of their visits to marketing classes may hinder student engagement. This paper describes an idea used in marketing classes intended to increase active learning and to maximize impact of . . .
AbstractStewart, KristinPresentation by Beverlee Anderson, Glen Brodowsky, Vassilis Dalakas, Rebecca Perren, and Stewart, Kristin at 41st Annual Conference of the Marketing Educators’ Association (MEA) held at Bahia Resort Hotel, San Diego, California April 6-8, 2017
ArticleFan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)Dalakas, VassilisPurpose – The purpose of this paper is to explore potential negative outcomes of high fan identification as well as to identify the causal mechanism or mediator by which high identification may result in such negative responses. Design/methodology/app . . .