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ArticleSchultz, P. WesleyIt is widely agreed that humans must reduce their environmental impact. We propose that an improved understanding of our evolved human nature can help to improve programs and policies to address environmental problems. Combining evolutionary and socia . . .
ArticleDescriptive normative beliefs and conservation behavior: The moderating roles of personal involvement and injunctive normative beliefsSchultz, P. WesleyThere is ample evidence of the power of social influence on pro-environmental behaviors. Beliefs about the conservation behavior of others (descriptive normative beliefs) have a strong positive correlation with one’s own conservation actions. However, . . .
ArticleSchultz, P. WesleyThe present research investigated the persuasive impact and detectability of normative social influence. The first study surveyed 810 Californians about energy conservation and found that descriptive normative beliefs were more predictive of behavior . . .
ArticleSchultz, P. WesleyDespite a long tradition of effectiveness in laboratory tests, normative messages have had mixed success in changing behavior in field contexts, with some studies showing boomerang effects. To test a theoretical account of this inconsistency,we conduc . . .