The study extends previous work by Gross and Sheth (1989), providing evidence of continued U.S. advertiser emphasis on timeoriented advertising appeals. Additionally, the specific character of time-oriented appeals has changed consistent with recent s . . .

Universities use diverse informants to evaluate teaching effectiveness and student learning. Professors evaluate students before and/or after instruction. Students evaluate their instructors, and also may evaluate other students (student peer evaluati . . .

Consumer responses to time pressure are examined in the context of mortgage foreclosure. The study presents the results of depth interviews with homeowners in foreclosure, yielding descriptive data relevant to both behavioral and affective responses. . . .

The findings of Ackerman and Gross (2006) suggest that a moderate amount of choice is desirable in the design of marketing degree programs. The findings show that students want some choice of courses they can take, especially when they are interested . . .

Undergraduate students today tend to enter marketing courses with a strong preference for structure and little recepliv~y to broad, open-ended challenges that require tolerance for ambiguity (Ackerman, Gross, and Perner, 2001). Yet, marketing challeng . . .

Advertising appearing in Ladies' Home Journal reveals an increased emphasis on time-oriented concerns and product benefits. The study findings are consistent with claims that industrialization and urbanization are accompanied by time pressures and gre . . .

In his classic book The Marketing Imagination, Levitt (1986) stated that organizational success is predicated on the use of the marketing imagination and generation of creative ideas. As creativity is a sine qua non for organizational growth and succe . . .

Studies have found procrastination to affect most undergraduate students regardless of ethnicity, age, or gender (e.g., Kachgal et al. 2001). Though procrastination may relieve stress in the short-term, it also causes stress. Students worry about thei . . .

This special session is about traversing various boundaries in marketing education, with the purpose of providing insights and directions for future research. Marketing education is offered in diverse environments and settings and to students from a w . . .

The study extends previous work by Gross and Sheth (1989), providing evidence of continued U.S. advertiser emphasis on timeoriented advertising appeals. Additionally, the specific character of time-oriented appeals has changed consistent with recent s . . .