ArticleThe varying influence of spokesperson's accent in communication effectiveness: A comparative study in two different regions of MexicoDeShields, OscarThis study examines the communication effectiveness of a spokesperson with an American-Spanish Accent (ASA) and a Mexican-Spanish Accent (MSA) in two different locations of Mexico. These cities were selected based on their high or low exposure of the . . .
ArticleDeterminants of business student satisfaction and retention in higher education: applying Herzberg's two" factor theoryDeShields, OscarPurpose: This paper focuses on the determinants of student satisfaction and retention in a college or university that are assumed to impact students' college experience. Design/methodology/approach: Using empirical data and Herzberg's two-factor theor . . .