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- Creator:
- Lee, Yoo Jin
- Description:
- An important factor of typography is the rules that dictate good type treatment. This, however, does not mean good design. My project is a book I created that shows my journey to find the perfect form of typography and how I come to achieve perfection. This books shows the research I've put in to create the perfect form of typography as a designer. The book is an in-depth exploration of typographic nomenclature and its application to live copy, grid systems, and complex hierarchy. Composition is explored, from simple to complex text type, as an avenue for expressive typography.
- Resource Type:
- Abstract, Poster, Presentation, and Student Research
- Campus Tesim:
- Pomona
- Creator:
- Lee, Yoo Jin
- Description:
- The branding of a company can easily be overlooked and seen as a trivial thing. This project shows the importance of creating a cohesive brand and the steps it takes to brand a company. For this particular project I branded a music studio. I conducted research into the industry to see who would be my main competitors and I should go about branding a music studio. My research shows just how important it is to create a cohesive brand to maximize brand recognition and consumer engagement.
- Resource Type:
- Abstract, Poster, Presentation, and Student Research
- Campus Tesim:
- Pomona
- Creator:
- Lee, Yoo Jin
- Description:
- The world around us is technology driven and that technology is advancing more and more everyday with new inventions. UX (user experience) and UI (user interface) design is an expanding field in arts that show how designers are quickly adapting to design based on user experience. Based off research and interviews from potential consumers I've designed a food delivery app for college students to show the importance of UX/UI design.
- Resource Type:
- Abstract, Poster, Presentation, and Student Research
- Campus Tesim:
- Pomona