ArticleBruni, CoralThree studies are reported that examine the effects of valence on connectedness with nature. In Study 1, results showed that the implicit association test (IAT) effect is robust to the valence of the stimuli. Participants showed stronger self-nature t . . .
ArticleKnowles, EricRadio and television offer promising media for addressing large-scale social problems. Unfortunately, very few mass-media messages have utilized social psychological theories of persuasion and influence. This article summarizes 2 studies that evaluate . . .
ArticleSchultz, P. WesleyThe present research investigated the persuasive impact and detectability of normative social influence. The first study surveyed 810 Californians about energy conservation and found that descriptive normative beliefs were more predictive of behavior . . .
ArticleSchultz, P. WesleyDespite a long tradition of effectiveness in laboratory tests, normative messages have had mixed success in changing behavior in field contexts, with some studies showing boomerang effects. To test a theoretical account of this inconsistency,we conduc . . .