AbstractStewart, KristinPresentation by Beverlee Anderson, Glen Brodowsky, Vassilis Dalakas, Rebecca Perren, and Stewart, Kristin at 41st Annual Conference of the Marketing Educators’ Association (MEA) held at Bahia Resort Hotel, San Diego, California April 6-8, 2017
ArticleKozinets, RobertLateral exchange markets (LEMs) are sites of technologically intermediated exchange between actors occupying equivalent network positions. To develop an enriched understanding of these markets, the authors develop a more broad-based and differentiated . . .