Presentation by Glen H Brodowsky, Camille P. Schuster and, Beverlee B. Anderson at the Annual Marketing Management Association Spring Conference March 22 - 24, 2017 Chicago, IL

Marketing managers need to analyze markets, competitors, and consumers to create, monitor, and adapt marketing strategy. The amount of data available for these analyses is increasing exponentially. Much of the data to be analyzed is secondary data. Th . . .