ArticleZhao, JieOnline loyalty and its antecedents have been examined extensively in numerous publications over recent years. The present research aimed at understanding how network externalities, including both direct and indirect ones, determine online loyalty. Fir . . .
ArticleNonprofit Communication and Fundraising in China: Exploring the Theory of Situational Support in an International ContextXu, LinjiaUsing a survey of 586 college students from Beijing, China, this study tested the theory of situational support by exploring Chinese students' motivations to participate in nonprofit fundraising events. This study also compared theory variables betwee . . .