Intro: This case study profiles Claremont, a city of approximately 37,000 residents. Since its formation in 1887, it has primarily been known as a college town with a history of citrus production. This case study investigates what components would nee . . .

As the economy is reviving, the travel industry becomes more competitive. The competitive environment in which the organizations operate is like a battle field for them to win the market. Travel agencies and local tour companies are all looking for ne . . .

This research aims at evaluating the degree of differences in the online compliment reviews and exploring the hotel attributes that generate the compliments from the travelers by analyzing online travel website reviews from different demographic group . . .

This project is a proposal for an All-You-Can-Eat Korean style barbeque restaurant in Ontario, San Bernardino County, California through detailed and focused marketing research, an environmental scan and a financial analysis. The project includes reas . . .

Hotel delinquency is a research topic of increasing interest, with Morningstar reporting that the severity of hotel losses increased from 2008-2013 and that hotel loan delinquency peaked in 2011. This study presents an overview of trends in hotel deli . . .

A guest loyalty program is an important tool for hotels to reach and connect with guests, gain strong guest loyalty, and encourage repeat patronage. Present literature indicates that loyalty programs have a positive impact on a hotel’s profitability, . . .

ProStart plays such an extremely vital role in students’ lives. However, little has been known about the program’s impact on students’ abilities and lives. There is a great need to assess the effectiveness of this program by investigating executives’ . . .

As one of the fastest growing higher education programs, various hospitality and tourism graduate programs have been making marketing efforts and conducting new marketing campaigns to attract prospective students in the face of increasing competition. . . .

A hotel room is another home for the guest, a private and comfortable place that mixes rest, work, entertainment, and other functions. In the lodging industry, the room is the most important product. Therefore, the customer’s requirements for the gues . . .

The tourism industry is one of the world’s largest industries, contributing over seven trillion U.S. dollars in 2014 (The Statistics Portal, 2014). It is also frequently highlighted as a possible agent in promoting peace, as well as improving cross-cu . . .

The development of new hotels is growing rapidly in the United States. According to Smith Travel Research (STR), the reported number of new hotel projects either in construction, final planning, or in the planning stages as of February 2016 is 4,057, . . .

The hotel industry in the US has undergone remarkable growth since the Great Recession. The nationwide demand of the lodging industry has been increasing year after year. The lodging industry is seeking for new strategies to maintain existing customer . . .

This research seeks to identify the underlying dimensions of the Chinese exhibitors’ motivations to attend exhibitions in the United States. Motivational items were identified from the previous literature and then examined by a pilot study with Chines . . .

Research has shown that international students not only make a huge contribution in the U.S. economy, but also potentially present a significant segment in the travel market of the United States’ tourism industry in terms of both economic and socio-cu . . .

This case study is to research a limited economical hotel named Baymont Inn & Suites- Anaheim via SWOT analysis to figure out the hotel’s strengths, weaknesses, opportunities and threats. The case study firstly discussed the historical development of . . .

The practice of patients travelling across international boundaries for the primary purpose of obtaining medical care has been developed into a concept of “medical tourism”. Starting in the late twentieth century, medical tourism and its related busin . . .

Many hospitality-related industries consider the casino gaming industry to be a lucrative market. California Indian casinos have expanded considerably and now compete with casinos in Las Vegas. Meanwhile, a relatively higher number of California resid . . .

As people have become increasingly health conscious, health labeling on menus has become more important for both restaurants and customers. Customers have a much greater knowledge of the connection between excessive sodium intake and health issues. Th . . .

Medical tourism has gained intense momentum within the past two decades, and is now a multi-billion dollar a year industry. More Americans than ever before are seeking medical care from international alternatives. Although there has been extensive res . . .

In accordance to the recent international awareness of Korean culture, a relatively new culinary tourism product has emerged; namely, packaged food tours that show a more indigenous side of Korea. A food tour is a product prepared by a tour agency in . . .

The perception of hostels in the hospitality industry is undergoing a metamorphosis with investors and venture capitalists scouting for more locations for hostel developments in U.S. Compared with hotels, there is a research deficiency regarding servi . . .

The primary objective of this study is to determine which features are effective in Chain Restaurants in terms of food concept and the business model when United States chains move their businesses to China while the Chinese chains open their operatio . . .

This study was designed to identify restaurants’ green attributes that consumers deem most important, exploring why consumers perceived certain green attributes more important than others and measuring the impact from consumers’ demographic background . . .