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ProjectHill, DavidCart Mart Inc. would like a comprehensive assessment of its existing logistics strategy to help decide what influences the operation. It would like to know whether consolidation would benefit expansion goals. In this manner, the company wants to explo . . .
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ProjectFernandez, DenisseStone Brewing was founded in 1996 by Greg Koch and Steve Wagner and is now headquartered in Escondido, Ca. Stone Brewing has grown to be the 10th largest craft brewer in the United States and it has been called the “All-time Top Brewery on Planet Eart . . .
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ProjectNekkanti, VijayBright AV is a privately held, full-service audio and visual production company in Huntington Beach, California, co-founded in 2017 by Howard Wallace and Michael Arp. This young company offers full-service production for all meetings and events of any . . .
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ProjectEnssle, NicoleMicrogreens, the young greens grown from vegetable, herb, or grain seeds, have been increasing in popularity amongst small and urban farmers over the past several years. Microgreens are relatively easy to grow, can be grown indoors with limited resour . . .
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ProjectTaylor, ErikaThis paper summarizes the BA680 capstone project by the Hawthorne Caterpillar team from the 2019 FEMBA Cohort. Primary market research is performed and summarized, analyzing the customer segment classified as "retail customers," consisting of small bu . . .
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ProjectTaylor, ErikaThis paper summarizes the BA680 capstone project by the Hawthorne Caterpillar team from the 2019 FEMBA Cohort. Primary market research is performed and summarized, analyzing the customer segment classified as "retail customers," consisting of small bu . . .
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ProjectCarriedo, LorenzoThe purpose of this report was to conduct marketing research for Pham and Mauseth, DDS, Inc. The organization is made up of 11 dental practices in the San Diego region, with particular emphasis on pediatric patients. The report details the objectives, . . .
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ProjectAriasRodríguez, ClaraThe purpose of this project is to compile all the skills and learning acquired from conducting research on the U.S. economic and social impact caused by counterfeit cosmetics imported from China. This reflection will be submitted to Global Business Ma . . .
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ProjectSwanson, SethINI Power Systems (INI Power) is a tactical hybrid power solutions provider of multi-fuel inverter generators. INI Power currently sells products to the U.S. Department of Defense and related government agencies. INI Power has experienced a stalemate . . .
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ProjectHill, DavidCart Mart Inc. would like a comprehensive assessment of its existing logistics strategy to help decide what influences the operation. It would like to know whether consolidation would benefit expansion goals. In this manner, the company wants to explo . . .
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ProjectRech, StefanoThe project's purpose is to formulate a descriptive and predictive sales forecasting model based on past data to plan more efficiently in meeting the next period's forecasted demand. Predicting the next period's demand using sales forecasting techniqu . . .
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ProjectSiddique, SoniaSupply chains are vulnerable to different factors and need to match the requirements of a flexible environment. The epidemics and pandemics which affect supply chains include MERS; H1N1; SARS; Ebola; Zika; and the Spanish Flu. The most recent pandemic . . .
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ProjectAnderson, AngelicaThe purpose of this report is to provide an effective marketing, sales, and expansion plan for CSUSM Temecula. This report provides essential tools to raise awareness of the campus and its offerings and identification of degree programs that should be . . .
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ProjectFernandez, DenisseStone Brewing was founded in 1996 by Greg Koch and Steve Wagner and is now headquartered in Escondido, Ca. Stone Brewing has grown to be the 10th largest craft brewer in the United States and it has been called the “All-time Top Brewery on Planet Eart . . .
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ProjectGegax, KristiThe production, distribution and consumption of hemp products in the United States has seen steady growth in recent years. Not only has this growing market seen increasing sales, but has also proven profitable for properly planned and managed business . . .
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ProjectBedell, JessicaCity of Temecula is seeking to understand the positive and negative impacts that Short Term Rentals (STR) have had and currently have within the City of Temecula. This analysis, requested by the City Community Development Department (client), will be . . .
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ProjectDeGeller, SarahCSUSM Consulting Report for Lazy Acres Natural Grocery to 1) communicate newly identified Core Pillars, 2) enhance environmental stewardship, and 3) explore a meal kit offering.
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ProjectHepsoe, SnorreKazakhstan, an emerging economy, has become one of the most sought to countries for renewable energy investments in the past decade. Being a part of the Eurasian Economic Union and the World Trade Organization has led to economic growth. Moreover, Kaz . . .
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ProjectLacambra, BreckinBusiness plan for Hunter Pacific Group
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ProjectGarcia, AlexandriaThe basis of an education alone is not enough to sell students on a specific university. Both experiences offered and repour of a university play a large role in enticing students to enroll, international students are no exception. The largest group o . . .
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ProjectJones, LeslieThe purpose of this research was to conduct a country analysis on China and target the social media marketing industry. Specifically, to gain more insight into the challenges of internet surveillance and how it affects social media marketing strategie . . .
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Graduate projectTalavera-King, TeresaInefficiencies in local governments are the bane of taxpayers everywhere. However, there are always opportunities for the private sector to provide potential process improvements. The City of San Marcos is no exception, specifically related to . . .
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Graduate projectSmith, Joshua PaulBefore the COVID-19 pandemic, The Company had no work from home policy and required agents to come to the office to work. At the time of the project, the caring centers’ work environment had endured nine months of changes and new restrictions due to t . . .
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Graduate projectLangleloh, WesleyExecutive Summary Process Description The Group Term Life (GTL) audit process seeks to reconcile GTL insurance, a fringe benefit issued to employees with the associated tax liabilities as determined by the federal tax code. This process also e . . .
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Graduate projectSubia, ElizabethMBA Capstone Project Report on the Rainbow Municipal Water District (RMWD).
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Graduate projectLangford, ErinThis report covers the market based opportunity for local-serving businesses in the city of Menifee. Local-Serving includes sit-down restaurants, unique/diverse restaurants, and entertainment venues. We completed a demand analysis, current state analy . . .
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Graduate projectOrlando, JasonThis purpose of this project was to develop marketing recommendations for Lazy Acres Natural Market to sustain competitive advantage in a changing environment. Objectives included improving the customer offer, and expanding the customer base through e . . .
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Graduate projectBainum, DavidKnowledge is knowing oneself and the environment. Understanding is realizing the intricacies of one’s interaction with the environment, and assessing strengths and weaknesses in the face of opportunities and threats. Wisdom is actively working to corr . . .
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Graduate projectMeeker, JeffThe City of Menifee has a clear long-term vision of maintaining high quality development and services that meet the needs of its community, which is encapsulated by their General Plan, 2030 Vision, and the Comprehensive Economic Development Strategy . . .
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Graduate projectGarcia, HumbertoThe City of Menifee is looking into infrastructure growth opportunities to expand into the brewery and distillery industry. A team of five Master of Business (MBA) students from California State University San Marcos (CSUSM) met with Kayla Charters, E . . .
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Graduate projectBradshaw, CharlesMenifee is one of Southern California’s fastest growing and most vibrant cities. It is also one of the region’s newest cities and is working hard to develop businesses within its boundaries that will maximize its potential. Currently, many of its resi . . .
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Graduate projectSeiders, KentPart of the Master's Project program at CSUSM, a team of MBA graduate students assessed the business viability of Mission Control Systems, a small business offering software and services in the pharmaceutical and biotechnology industries.
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Graduate projectMiastkowska, KarinaJocelyn Approach was founded in July 2020 to assist our community’s children, families, and educators to succeed in the era of virtual education by creating a liaison between parents and teachers for the empowerment of our youth. Jocelyn Approach is i . . .
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ThesisMinasyan, SevakAbstract Strategic Analysis for Marketing Graduate Education By Sevak Minasyan Master of Business Administration The purpose of this analysis is to assist the client in understanding the lead generation activities it is currently involved in. In doing . . .
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ThesisFeldman, KevinThe development of a business plan for a battery and jewelry parts wholesaler was a challenging and rewarding learning experience. It allowed our team to apply the theories and techniques learned in the program to an unfamiliar industry. After the ini . . .
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ThesisRice, William EldonThis thesis looks at the historical development of computer aided instruction (CAI) both in the United States and internationally, and outlines the technical and human problems involved in implementing an effective CAI system. As an example, it docume . . .
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ThesisYoung, Michael EdwardThis thesis contains a methodology for implementation of a program budget applicable within institutions of higher education. The purpose of the study is to provide an applied example of program budgeting to an educational institution and show the res . . .
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ThesisCardot, James OtisThe objective of this thesis was to investigate the hypothesis that the attainment of a Master's Degree in Business Administration is more beneficial than attainment of an advanced engineering degree for the engineer who is assigned the responsibiliti . . .
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ThesisQureshi, NasirWhen we think of drones, we picture automated devices that are propelled by fans or jet engines. Drones can be used for military purposes or they can be used for leisure. What we don’t typically think of is how drones can be used to help deliver aid t . . .
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ThesisHonore, KimbleThis business plan represents the culminating experience for our degree in the Masters in Business Administration program at the David Nazarian College of Business and Economics. Our Graduate Consulting Project encompasses our team’s analysis, finding . . .
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ThesisTeamtad, PatooThis project has been an opportunity to enrich the skills and knowledge acquired in the MBA program. We were able to gain invaluable hands-on consulting experience working for the client, a beverage accessory start-up, which needed help launching a ne . . .
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ThesisPatterson, Allen Clark, Jr.This study examines the various methods automobile dealers from the Los Angeles area use for converting their automobile conditional sales contracts into working capital. As a foundation for this discussion, an example of a conditional sales contract . . .
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ThesisEllsworth, Robert ArmitageThe objectives of this study are: (1) to investigate organization theory and background in order to set the environment for analysis of the Pricing Organization, (2) to investigate the evolution of pricing in the context of Government contracting, (3) . . .
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ThesisLarry, Julie MichelleThis study seeks to evaluate the moderating role of age on consumer's brand attitudes and sexual orientation. Tolerance for homosexuality has drastically increased, however its acceptability in mainstream media is still questionable. Research shows th . . .
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ThesisCurtis, KevinThe graduate project to develop a business plan for a battery and jewelry parts wholesaler was an amazing experience of teamwork and application of knowledge and skills learned throughout the MBA program. Our team began by meeting with the client to i . . .
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ThesisBilley, Dempsey JamesThis study focuses on the problem of family violence in our society, and examines the more frequent use of prosecution as an effective and appropriate response by the criminal justice system. While steps have been taken in this direction, it appears t . . .
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ThesisZhang, XuanDeveloping a business and marketing plan for our client exposed our team to the business of personal, on-demand stretch therapy services and provided us with an insightful learning experience. The team conducted both primary and secondary research. Th . . .
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ThesisMelkonian, NicoleThis paper presents a growth plan for a specialized restaurant. Developing a successful strategy involves addressing challenges while maintaining feasibility. The study begins with an overview of the restaurant industry in which the client operates, i . . .
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ThesisLarson, Linda KealohaThis thesis examines and enhances the area of adaptive exponential smoothing. A new smoothing methodology, Double Adaptive Smoothing, is developed. This method is designed to address a complex forecasting model including linear trend and multiplicativ . . .