Personal and political action on climate change is traditionally thought to be motivated by people accepting its reality and importance. However, convincing the public that climate change is real faces powerful ideological obstacles1, 2, 3, 4, and cli . . .

This article examines the role of social norms messages in promoting water conservation. A field experiment is reported in which residents were provided with personalized feedback about their water consumption, coupled with normative information about . . .

Recent technological advancements in lighting have produced light bulbs that are dramatically more efficient than the traditional incandescent bulb. Yet despite these benefits, the marketplace has been slow to adopt these newer and more efficient bulb . . .

The goal of this research was to test the role of contextually implied descriptive social norms in promoting energy conservation, and the norm– salience consequences of posted messages. In Experiment 1, the norm in a campus computer laboratory was man . . .

Prior research has shown a tendency for environmental problems to be rated as more severe at the global level than at the local level. The present article reports reanalyses of a large cross-cultural data set (Study 1: k = 22, N = 3,277) and new cross . . .

It is widely agreed that humans must reduce their environmental impact. We propose that an improved understanding of our evolved human nature can help to improve programs and policies to address environmental problems. Combining evolutionary and socia . . .

This article reports the results from a large-scale study of littering behavior. Findings are reported from coded observations of the littering behavior among 9,757 individuals at 130 outdoor public locations in the United States. The focus was on lit . . .

This research investigates how participation in college-based science-training programs increases student intention to pursue a scientific career. Using identity theory, we delineate three levels of social structure and conceptualize science-training . . .

Three studies are reported that examine the effects of valence on connectedness with nature. In Study 1, results showed that the implicit association test (IAT) effect is robust to the valence of the stimuli. Participants showed stronger self-nature t . . .

Most instances of deteriorating environmental conditions are caused by human behavior. Although there are certainly instances of such environmental conditions developing from natural processes, most are largely the result of human activity. Drivers of . . .