Across 14 different outdoor settings in 8 states, the authors interviewed 102 disposers to examine how littering behavior is affected by environmental factors, social norms, demographic characteristics, and self-reported motivations. Observations reve . . .

In Southern California, white croaker caught within proximity to the Palos Verdes Shelf Superfund Site have been found to be contaminated with such high levels of dichloro-diphenyl-trichloroethane and polychlorinated biphenyls that fish consumption ad . . .

There is ample evidence of the power of social influence on pro-environmental behaviors. Beliefs about the conservation behavior of others (descriptive normative beliefs) have a strong positive correlation with one’s own conservation actions. However, . . .

Recent studies have suggested that crime-prevention strategies tend to interact with characteristics of the community in such a way that what works in one community might not work in another. In this article, we extend this finding to fear of crime an . . .

Radio and television offer promising media for addressing large-scale social problems. Unfortunately, very few mass-media messages have utilized social psychological theories of persuasion and influence. This article summarizes 2 studies that evaluate . . .

The moderating role of behavioral difficulty in the attitude–behavior relationship remains a controversial topic in social psychology. Previous research has been unclear in establishing the direction of this moderation, and 3 theoretical models have b . . .

The present research investigated the persuasive impact and detectability of normative social influence. The first study surveyed 810 Californians about energy conservation and found that descriptive normative beliefs were more predictive of behavior . . .

Despite a long tradition of effectiveness in laboratory tests, normative messages have had mixed success in changing behavior in field contexts, with some studies showing boomerang effects. To test a theoretical account of this inconsistency,we conduc . . .

This article examines the impact of visual images and perspective taking on concern for environmental problems. Participants in the experiment were 193 university students. Results replicated earlier results showing that perspective taking, combined w . . .

Using the Implicit Association Test (IAT), we examined the tendency for people to associate self with natural or built environments, the malleability of these scores across context, and the relationship between these implicit associations and explicit . . .