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Association for Consumer Research
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ArticleGross, Barbara L.The study extends previous work by Gross and Sheth (1989), providing evidence of continued U.S. advertiser emphasis on timeoriented advertising appeals. Additionally, the specific character of time-oriented appeals has changed consistent with recent s . . .
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ArticleGross, Barbara L.Consumer responses to time pressure are examined in the context of mortgage foreclosure. The study presents the results of depth interviews with homeowners in foreclosure, yielding descriptive data relevant to both behavioral and affective responses. . . .
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ArticleGross, Barbara L.The study extends previous work by Gross and Sheth (1989), providing evidence of continued U.S. advertiser emphasis on timeoriented advertising appeals. Additionally, the specific character of time-oriented appeals has changed consistent with recent s . . .
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ArticleAckerman, DavidThis study examines the effects of free choice and enjoyment of activities on perceptions of free time. The study focuses on subjects' perceptions of the amount of free time available to them, perceptions of time pressure, and perceptions of time depr . . .
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ArticleGross, Barbara L.This study reports the results of interviews with homeowners experiencing foreclosure—that is, the loss or threatened loss of the home, arising from involuntary default on a home loan. It examines the lived experience of consumers facing the potential . . .
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ArticlePerner, LarsThis paper examines the impact of social comparisons of prices. It considers the effects of price comparisons on consumers when they get a better bargain and when they pay more. This study finds that satisfaction with both the store and the product pu . . .