Presentation by Roechrich, Henry, Anderson, Beverlee, Grabanski, Julie, and Hanspal, Savita at The Art and Science of Marketing Education 2015 Annual Fall Conference September 16-18, 2015, San Juan, Puerto Rico

Presentation by Glen H. Brodowsky, Susan Cadwallader, Vincent Carter and Kirti Sawhney Celly at 2014 Annual Conference Marketing Educators’ Teaching Challenges and Career Opportunities in San Jose, California April 24-26, 2014

Presentation by Glen H Brodowsky, Camille P. Schuster and, Beverlee B. Anderson at the Annual Marketing Management Association Spring Conference March 22 - 24, 2017 Chicago, IL

Presentation by Beverlee Anderson, Ryan Eanes, Adriane Grumbei, Kristy McManus and Jim Shankweiler at 22nd Annual Marketing Management Association Fall Educators’ Conference September 20-22, 2017, Pittsburgh, Pennsylvania

Presentation by Beverlee B. Anderson, Anne Hoel, Stout Carol Johnson and Pam Kennett-Hensel at The Art and Science of Marketing Education 2014 Annual Fall Conference September 17-19, 2014, San Antonio, Texas

Presentation by Beverlee Anderson, Glen Brodowsky, Vassilis Dalakas, Rebecca Perren, and Stewart, Kristin at 41st Annual Conference of the Marketing Educators’ Association (MEA) held at Bahia Resort Hotel, San Diego, California April 6-8, 2017

Presentation by Glen H. Brodowsky at 41st Annual Conference of the Marketing Educators’ Association (MEA) held at Bahia Resort Hotel, San Diego, California April 6-8, 2017.

Often, when teaching management, students may understand the ideas behind concepts taught in the classroom, but they may not always be able to apply them. This is problematic because usually these skills and tools are the learning outcomes that would . . .