ArticleSo many choices, so little time: measuring the effects of free choice and enjoyment on perception of free time, time pressure and time deprivationAckerman, DavidThis study examines the effects of free choice and enjoyment of activities on perceptions of free time. The study focuses on subjects' perceptions of the amount of free time available to them, perceptions of time pressure, and perceptions of time depr . . .
ThesisReuben, Pamela AnnThis experiment tested the predictive value of the following three explanations of choice-shift phenomena: (1) the cultural-value hypothesis, (2) the relevant-arguments hypothesis, and (3) the two-process hypothesis. The cultural-value hypothesis asse . . .
AbstractAre your students interested in marketing?: how student Interest impacts the desirability of choice in a courseCelly, Kirti SawhneyChoice, the freedom to evaluate the merits of options and select among them, is generally viewed as desirable. Choice has been linked to self-determination and empowerment in consumer contexts (Dholakia, 2006; Schwartz, 2004). The desirability of choi . . .