Trust in advertising is a measure of message persuasiveness. Additionally, the frequency with which one uses mass media may signal familiar or close relationship between a user and a medium. The caveat being, not all media are alike in today’s technol . . .

With today’s high degree of advertising clutter, marketers are greatly focused on evoking emotion or creating hedonic experiences for consumers in order to improve practice (Tadena, 2014). These strategies either minimize or maximize the effort needed . . .