Index Catalog // ScholarWorks

Start Over

Filtering by: Subject Time--Social aspects--United States.

Article

Advertiser portrayal of consumer time in the late 20th Century U.S.: an update

Gross, Barbara L.

The study extends previous work by Gross and Sheth (1989), providing evidence of continued U.S. advertiser emphasis on timeoriented advertising appeals. Additionally, the specific character of time-oriented appeals has changed consistent with recent s . . .
Article

Advertiser portrayal of consumer time in the late 20th Century U.S.: an update

Gross, Barbara L.

The study extends previous work by Gross and Sheth (1989), providing evidence of continued U.S. advertiser emphasis on timeoriented advertising appeals. Additionally, the specific character of time-oriented appeals has changed consistent with recent s . . .