Effects Of Biased Scanning And Distraction On Cognitive Responses

Summary In a biased scanning procedure, Ss (N = 52) were induced to produce either pro- or counterarguments in anticipation of a controversial communication advocating forced busing. Simultaneously, they were either highly or lowly distracted by an interposed advertisement rating task. The results supported a distraction-conflict theory. Distraction increased the proarguing of Ss who were induced to proargue, and it also increased the counterarguing of participants who were induced to counterargue. Effects on "traditional" attitude change measures were marginal.