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The extreme ups and downs of teaching abroad in a lesser affluent nation being integrated into the global economic system

This inquiry examines what was learned by a U.S.-born, U.S.based marketing scholar while teaching abroad in Mexico. Data indicate that the researcher's experience can be characterized as being both highly gratifying and deeply disheartening. Data further suggest that understanding this bi-polar situation is predicated significantly on understanding that Mexico is a lesser affluent national being integrated into the global economic system where both the role of education and academic life differs markedly from that in the United States.

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