Masters Thesis

China and South Korea's health communication amid the 2003 SARS and 2015 MERS outbreaks

Today, the health communication played a significant role during the coronavirus outbreaks. China and South Korea were first respondents to take an action against the COVID-19 pandemic, effectively succeeding with low number of cases compared to other countries. Their success was a result of their history with coronavirus outbreaks that equipped them to take an advantage of technology in the health communication: social media. Social media is a robust tool that had been provided to the public where information is easily accessible at its fingertip. The study was interested to understand how China and South Korea’s health communication could be effective today compared to their communication during the 2003 SARS and the 2015 MERS outbreaks. The review of articles would discuss on the development of media dependency that delineated the relationship between individuals and media against the government. It also provided the insights on the differences between the 2003 SARS, 2015 MERS, and 2019 COVID-19 outbreaks based on the evaluation of health communication.

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