Thesis

A Chinese language curriculum designed for American e-commerce personnel

Because China has become an important player in the global market and the
 connections are increasing between American and Chinese businesses, more American ecommerce
 personnel are learning the Chinese language. However, traditional Chinese
 language curriculum focuses on college life or children’s activities. In order to remedy
 this situation, the author developed this curriculum tailored to the needs of American ecommerce
 personnel learning the Chinese language.
 The purpose of this project was to design a systematic Chinese language
 curriculum for American e-commerce personnel. The significance of this project is that it
 provides three special features for American e-commerce personnel: computer Chinese,
 professional vocabulary, and business culture. These three items make this curriculum focus more on the working environment in the e-commerce field, which would facilitate
 the communication between American personnel and their Chinese co-workers.
 This project will focus on comprehension and expression of the Mandarin
 Chinese Language. The whole curriculum includes a detailed introduction section and six
 lessons. The introduction includes Hanyu Pinyin Structure, useful expressions, the
 Chinese writing system, and computer Chinese. The lessons have learning objectives,
 dialogues, vocabulary, language assessments, culture notes, and progress checklists.
 This whole curriculum will serve as teaching material for bilingual language
 teachers, who instruct American e-commerce personnel to learn the Chinese language.
 They can revise the content-related professional areas according to the situation of their
 students.

Because China has become an important player in the global market and the connections are increasing between American and Chinese businesses, more American ecommerce personnel are learning the Chinese language. However, traditional Chinese language curriculum focuses on college life or children’s activities. In order to remedy this situation, the author developed this curriculum tailored to the needs of American ecommerce personnel learning the Chinese language. The purpose of this project was to design a systematic Chinese language curriculum for American e-commerce personnel. The significance of this project is that it provides three special features for American e-commerce personnel: computer Chinese, professional vocabulary, and business culture. These three items make this curriculum focus more on the working environment in the e-commerce field, which would facilitate the communication between American personnel and their Chinese co-workers. This project will focus on comprehension and expression of the Mandarin Chinese Language. The whole curriculum includes a detailed introduction section and six lessons. The introduction includes Hanyu Pinyin Structure, useful expressions, the Chinese writing system, and computer Chinese. The lessons have learning objectives, dialogues, vocabulary, language assessments, culture notes, and progress checklists. This whole curriculum will serve as teaching material for bilingual language teachers, who instruct American e-commerce personnel to learn the Chinese language. They can revise the content-related professional areas according to the situation of their students.

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