Thesis

Suicide prevention lifeline will listen: a video advertisement

The National Suicide Prevention Lifeline is a 24-hour phone toll-free line primarily dedicated to the prevention of suicide and promoting wellbeing. Perhaps unbeknownst to most of the general public, many callers do not require suicide prevention or crisis intervention, and taking calls from these individuals is still an important aspect of the NSPL. In fact, taking such calls further promotes well-being. The NSPL offers the opportunity for interpersonal connections to everyone, at any time, regardless of whether they are suicidal or not. The NSPL responds to anyone—regardless of gender, age, ethnicity, political beliefs, religion, nationality, or sexual orientation—with the only exception being people who misuse the lifeline in a sexually inappropriate manner. People can call, anytime, for free, and talk to a trained phone counselor who will use active listening skills to make the caller feel heard. This project will be the development of a video advertisement that focuses on the compassionate aspect of the suicide prevention hotline and its broad availability.

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