Abstract

Regenerating Universities' Sustainable Efforts through Social Media

In October 2018, the Intergovernmental Panel on Climate Change (IPCC) published an extensive report stating that we have 12 years to make groundbreaking changes to the global energy infrastructure to prevent irreversible damages to our earth's natural systems. The multifaceted issue of climate change has motivated educational institutions to consider reshaping institutional plans to implement more sustainable practices. Sources have outlined how the characteristics and culture of sustainability within colleges and universities can dynamically change depending on how many active voices are willing to contribute persistent work towards the matter. "Active" voices can be defined as people who are willing Though there is an exigent global need to address climate change, this does not necessarily translate to the immediate needs of those within university communities. It is rapidly popular among almost every community to use social media as a technological tool not only to form connections, but also to spark social movements within environments of political disparity. Despite this, social media is underutilized in universities to address climate change. Can the prevalence of social media be used to ignite camaraderie towards campus institutionalized sustainability? Can the technologies of YouTube, lnstagram, and Twitter influence how university administration can take a more definitive stance in addressing how campus initiatives could simultaneously serve its student populous and prioritize sustainability? Drawing from multiple sources, this presentation will serve to identify if campus culture towards sustainability can shift as a result of raising awareness through social media.

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