Masters Thesis

Increasing awareness of student recreational facilities

Kern County currently leads California in obesity rankings. As a result, Kern County, along with its biggest city Bakersfield, has begun to take the necessary steps in order to promote healthier lifestyles. In particular, California State University, Bakersfield recently built a brand new recreational facility for its students and staff. The five-year-old Student Recreation Center (SRC) on campus was constructed to help promote healthier lifestyles. Moving forward, the challenge for the university is figuring out how to effectively promote recreational services in a way that is personable and relevant to each of its students. The following research will discuss the benefits of a having a student recreation center, as well as marketing theories that will help address low participation numbers from students. The goal of this project is to identity participation gaps of the SRC in order to provide recommendations that will help to increase student involvement.

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