Project

Automotive LiDAR

Barriers to entry are low in the automotive LiDAR segment. Power of buyers and suppliers has yet to be determined in the automotive LiDAR world. Substitute products can also pose as complements due to the market trend toward sensor fusion. Rivalry is low due the relatively young age of the automotive LiDAR space. Radar and cameras will be stiff competitors and pose as substitutes if automotive LiDAR does not become more affordable before entering the ADAS market. Auto manufacturing, new car assessment programs, and government policies are the main divers of the ADAS market. In 2015, 20 automakers vowed to make forward collision avoidance systems standard in their vehicles in the U.S. by 2022. The ADAS market is forecasted to grow to $58.8 billion in 2020 at a compounded annual growth rate of 5.7%. In 2015, there were 10 Tier 2 competitors who sold ADAS to Tier 1 companies and produced a combined revenue of $3.4 billion. There were 5 companies who participated in the automotive LiDAR space and produced a combined revenue of $22.6 million. Forward collision avoidance systems are forecasted to become available in 90% of vehicles in 2020, and automotive LiDAR’s total addressable market will grow to $4 billion in 2020. Luxury vehicle brands are expected to represent the majority of early automotive LiDAR adopters into 2020. Automotive LiDAR must be sold to Tier 1 companies at a price no greater than $250. Sensor fusion for ADAS redundancy rather than competition between LiDAR, cameras, and radar will become the trend of the future. Sensor fusion will pave the way for autonomous driving which is forecasted by market research firms to become feasible in 2020.

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