Internet recruiting : effects of culture on applicant perceptions when viewing organizational websites

Previous research on Internet recruitment has suggested that recruitment websites may influence organizational attraction and applicant job pursuit intention. The present study aimed to further explore this topic by assessing whether or not the amount of cultural values displayed on an organization’s recruitment website has any effect upon these two constructs. A between subjects experimental design was utilized in order to test this assumption. Participants were asked to review one of three Internet recruitment websites, each displaying a varying degree of cultural information. After thorough examination, participants were asked to complete a short survey designed to gather information regarding organizational attraction, job pursuit intention, and demographics. The study found no support for previous research findings as the experiment yielded insignificant results. Further explanation of the study and its implications for future research are discussed as well.