Thesis

Suiting for female race car drivers: study for apparel designers and apparel manufacturers

More and more women are becoming professional Motorsport athletes, but not finding professional racing suits in the marketplace. Most racing suits currently available are designed as unisex, but actually made to fit the male body. Applying the Function Expression Aesthetic Consumer Needs Model, this study involved 74 professional female Motorsport athletes who participated in an online survey to measure their current satisfaction with racing suits in the marketplace. Results from the data collected showed that female Motorsport athletes were more satisfied with the functional component than the expressive and aesthetic components. This study will assist apparel designers and manufacturers fulfill the apparel needs of this niche market.

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