Feasibility Study Regarding Data & Data Analysis

Company X, a nonprofit data-driven journalism company, is looking to diversify into the arena of data analysis or selling of aggregated datasets. Market research via company analysis and personal interviews was conducted to determine whether it was feasible to diversify. Company structure and industry opportunities indicate potential for profit. Personal interviews identified different customers interested in the potential products. Through the research, a two-prong approach to diversification was recommended. These recommendations included beginning a small data selling segment to supplement their journalism and conducting further research prior to launching a full scale data analysis company.