Collegiate Athletics: Student Athlete Compensation and Representation

The purpose of this policy analysis is to evaluate the current state of amateurism in collegiate athletic programs and the impact it is having on student-athletes. Research question: How will California Senate Bill 206: Student Athlete Compensation and Representation impact the well being of student-athletes and their families? Methods: The Family Impact Analysis (FIA) model was utilized to the measure the impact of SB 206. SB 206 was viewed through the lens of four of the FIA principles, Family Responsibility, Family Stability, Family Relationships, and Family Diversity. Results: SB 206 takes steps in the right direction for student athletes to be able to maximize their opportunity of access to higher education and participating in collegiate athletics while promoting family stability. Discussion: The NCAA's longstanding position to disallow student athletes from benefiting from their name, image, or likeness was stance taken to protect them from unscrupulous actors and avoid exploitation. However, the NCAA managed to commercialize the collegiate athletics, distribute the revenue with involved participants other than student athletes, and in the process gain the attention of legislators willing to advocate for student athletes.