Thesis

Comparative analysis of similar continuation school websites for public awareness

A comparative review of seven continuation schools’ websites demonstrated the necessity of good website design and communication for an effective promotion of public awareness. Without these public awareness elements, these schools struggle to have adequate visibility in their community. The most effective websites for public awareness contained elements of business partners, parent and student volunteers, and a clear display of the school’s purpose and student body data. These elements were methodically analyzed through SWOT analysis and other graphical data. Reflection of these shortcomings reveals room for improvements on their websites for better public awareness. Recommendations are based upon Harvest High School of Ripon as a local model. Results of this project suggest that most of these schools’ websites need more concise and developed details for public awareness.

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