Using negative reinforcement and loss aversion to increase daily steps walked

Three female participants ages 18 to 33 years old wore Fitbit Flex fitness trackers to examine how goal setting paired with negative reinforcement and loss aversion could help increase the number of steps per day they walked. A multiple baselines across participants coupled with an ABA reversal design was used. Participants earned money for reaching their step count goals. All three participants increased their steps per day when the goal setting and loss aversion contingencies were in place, relative to the baseline and follow up phases.