Masters Thesis

The effect of two-minute television demonstrations on food purchasing and preparation practices

Two-minute television food demonstrations emphasizing quick, tasty, easy-to-prepare, economical foods were video taped bi-monthly and shown five times daily, seven days a week on a commercial television station. A survey was conducted with a voluntary convenience sample of European American adults who had viewed the demonstrations. It determined that 66% of viewers made some change in food purchasing and preparation as a result of viewing. The greatest change in knowledge and behavior was seen in participants 41-60 years of age. More than 80% of participants believed they were more willing to try new foods as a result of the demonstrations.