Pogchamp! an analysis of and user intercommunications is a social media platform which originally marketed itself specifically for gamers but has more recently gained recognition as appealing to aspiring live streamers of all interests. Social media platforms have the tendency to strive to individualize their users and make them stand out from others. Twitch is different than other social media sites like Facebook and Twitter because its emphasis is on building communities and bringing together people who share common interests. Twitch’s success is recent years has had a great influence on video games and media culture, and it continues to be a leader in community-based streaming services. This thesis will look at the innovations in online technologies and language that have come as a result of Twitch as well as the significance of the culture and communities that have formed on the platform.