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Attitudes of college students toward premarital sexual permissiveness.
The culture of the United States today puts a great amount of importance on sex. Contained in this society are people who buy, via sexualization, be it a new car or a type of deodorant, and at the same time "clear-cut information on typical contemporary sex attitudes or sex behavior is limited." As a result of the many social forces that are acting on the country's traditional premarital sexual atti- tudes, the emerging attitudes in society today are not defined and are often confusing. In discussing premarital sexual relationships, Reiss stated that it is an area in which old wives' tales abound, beliefs clash, and emotions run high. It is this same area of human behavior that is widely talked about, but poorly understood.